Alt Soap  

2024

Alt Soap is a boutique body care company focusing on handcrafted formulas that feature nourishing natural oils and phosphate-free suds. Local to Minnesota, the startup boasts playful, modern energy while banishing gender from its product line. 

 

Studio Kirsten's task was to commandeer a clean, reliable reputation through a complete branding suite, as well as creative direction. Establishing a branding strategy was integral to branding Alt Soap. Creating the mantra Handmade for Every Body establishes Alt Soap as a genderless, boundaryless soap movement while maintaining an emphasis on the product line's artisanal quality.

 

Alt Soap's official launch date is TBD.