FR8  

FR8 is a Minneapolis-based startup by Katie Haghighi focused on helping spiritual beings explore their authenticity through personal style. By shopping from local independent designers, customers can repurpose preexisting clothing pieces for their specific needs. FR8, pronounced like "freight," is a new approach to upcycling and instilling value in pre-existing pieces of clothing.

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Studio Kirsten's task was to convey fun, emphasize accessibility, and entirely rebrand while retaining maximum legibility and infusing a sense of spirituality.